19th May, 2017 – Leading gaming firm SportPesa clinched two major awards at the prestigious Discovery Sports Industry Awards gala held in Johannesburg, South Africa on Thursday evening beating local giants Safaricom and Barclays to the honours.
Kenya’s biggest investor in sports was awarded for its support to the grassroots league Super 8 which it supports through a partnership with local organization Extreme Sports Limited.
SportPesa’s campaign ‘Made of Winners’ also won in the Pan African Campaign of the year category.
The SportPesa partnership with Super 8 started in February 2015 and the tournament grew into a full-fledged league after eight months. The competition features estate teams and has helped unearth raw talent for some of Kenya’s top league clubs the latest being Zidane Ochieng. SportPesa had three entries under Best Sponsorship category.
The other two were for its support to Kenya men and women national football teams; Harambee Stars and Harambee Starlets who made history last year when they debuted at the Africa Womens’ Cup of Nations tournament held in Cameroon. Stars are unbeaten in their last 11 matches.
This is the second consecutive year that SportPesa has prevailed over Barclays, a multinational bank which was a finalist in the Best Sponsorship category for its support of the Premier League, that is the top-tier club competition in England. SportPesa also beat integrated communications giant Safaricom which was on the shortlist for sponsoring the annual Safaricom Lewa Marathon.
The company’s ‘Made of Winners’ campaign beat Barclays Bank’s ‘Switch to Better’ rallying call. The ‘Made of Winners’ Campaign was made to endear people to the SportPesa brand with the pledge that association with its gaming platform makes everyone, from players to the entire community winners.
SportPesa CEO Ronald Karauri attributed the company’s success to its clients and staff, thanking them for their support since its inception in Kenya in 2014. “This has been made possible through the support of our customers and the SportPesa staff who sometimes go beyond the call of duty to deliver and ensure that we grow sports in Kenya and other regions.
“It has not been an easy journey but the lives we have changed inspires us daily giving us assurances that we are on the right track. It is our hope that we shall be given much more support by policy makers to continue changing the lives of people through sports,” Karauri urged.
The DSIA awards celebrate excellence in the sports industry, honouring the people and corporates behind the growth and success of various sports initiatives globally. Since it launched into the country three years ago, SportPesa has offered support to several sports organizations across various disciplines including motor sports, boxing, football and rugby among others.
It currently supports the four most popular football clubs in East Africa; Kenya’s Gor Mahia FC and AFC Leopards SC as well as Dar-es-Salaam based titans Tanzania’s Simba SC and Yanga SC. The company is also credited with the revitalization of boxing in Kenya after its partnership with the Boxing Association of Kenya led to an increase in the number of teams per leg from below 10 to at least 16 teams at each round.