Nairobi, Kenya 18th August 2017 – Uber has launched a safety campaign that gives guidelines that encourage all users to take advantage of the company’s innovative technology that has enabled the app to foster the safety riders and drivers. The safety guidelines are now available to all users in Nairobi, Mombasa, Dar es Salaam and Kampala.
The safety guidelines highlight Uber’s commitment to creating simple, intuitive technology that not only makes the lives of riders and drivers easier, but also keeps everyone safe throughout their journeys.
Riders have been advised to countercheck the vehicle’s registration number with the one that pops up on their phone, as well as the driver’s picture before getting into a vehicle. Drivers have been taken through safety training, besides having access to a toll free line through which they can report any safety threats.
Uber’s General Manager for East Africa Loic Amado said: “Uber has been providing safe reliable transport for Kenyans over the last two and half years. We have been trusted to move people around every day. Through our innovative technology Uber has integrated safety into our service from beginning to end: before a passenger even gets into the car, throughout the journey and after they have reached their destination.”
The safety tips also encourage riders to always remain on the app as the trip is GPS tracked from start to finish so that they can see their route, location of the car, and if the driver is headed the right way throughout the journey. Uber’s app also has a feature also allows riders share their details of individual trips in real time, including route and expected time of arrival with family or friends.
The release of the guidelines follows the rollout of the Real-Time ID, a security feature that runs real-time security checks every time drivers go online, to protect their accounts from fraudsters and boost safety of riders using its service. The Real-Time ID feature requires drivers logging in to share their image, which is then verified against Uber’s records through advanced facial recognition technology. If a driver fails the test, their account will be temporarily blocked until the issue is resolved.
Earlier this year, Uber also published community guidelines in East Africa, a document that aims to provide guidance on how drivers and riders should behave and treat each other during a trip on the app.