Guinness Announces Made Of Black Partnership With Thierry Henry

Be A Front Row Fan and win the chance to watch an EPL game with Henry


Nairobi, 4th October 2017: In a thrilling first for football fans across Africa, Guinness is announcing a major new partnership with legendary footballer, Thierry Henry; an international football icon of the highest calibre.  As part of the Guinness Made of Black programme, Guinness will be working with Henry to celebrate the unique passion of African fans and their Made of Black spirit, and giving Kenyan football fans the chance to meet the former Arsenal Centre Forward when he visits Kenya.


Henry is famous for his time at English Premier League Club Arsenal where he was part of a team that won two league titles and three FA Cups as well as leading his team to the 2006 UEFA Champions League Final in his role as captain. Named Professional Footballers’ Association Players’ Player of the Year twice, and the Football Writers’ Association Footballer of the Year three times, Thierry Henry enriched the football viewing experience for all fans of the sport.


He will work with Guinness in Kenya and across Africa to shine a light on those who demonstrate their Made of Black spirit.


This season, Guinness will be celebrating and uniting passionate football fans and rewarding them through incredible football experiences that only Guinness can provide. This will include Fanzone activations for thousands of fans across the country with live football and music experiences.  In addition, Guinness will continue to sponsor EPL broadcasts through DSTV ensuring that all football fans can continue to follow their passion with friends and family over a cold Guinness in their homes or at their favourite bar.


Between 3rd October and 8th December 2017, EABL is giving football lovers a chance to meet Thierry Henry in an exciting new consumer promotion – Be a Front Row Fan.  Look out for special promotional bottles of Guinness, check under the crown and you could win airtime, free bottles of Guinness or stand a chance to win a share of KSH 50 million cash prizes. In addition, some lucky Kenyans will have a chance to join Thierry Henry in the ultimate fanzone experience when he is in Kenya.


Commenting on the partnership, Thierry Henry said, “I am so excited to be working with a globally renowned brand like Guinness. The Made of Black campaign is something I can really relate to. This will be my first visit to Kenya and I have heard a lot about the huge passion for football that exists there. I can’t wait to arrive and meet all of the dedicated football fans and hear their stories.”


Ms. Janice Kemoli, Head of Beer, Kenya Breweries Limited added, “We are really excited to be working with such a football legend this year. Henry carved his own path to bring his creative flair to the game, he worked hard to demonstrate and his skill and ability; ultimately changing the way the game was played in England and showing that he was truly Made of Black. He is an inspirational ambassador for our Made of Black campaign.”


“To be with a chance of winning in our latest consumer promotion, choose Guinness in your favourite bar and SMS the code under your crown to 22110 for a chance to win. If you’re one of our lucky big winners, you will be enjoying a live Premier League game with Thierry Henry when he comes to Kenya later this year. Plus, there will be 50 million KSH in prizes to be won throughout the promotion. Participation is limited to only those above legal purchase age (18+).”


Guinness will also be celebrating everyday football heroes over the next year. Those passionate about football who have shown their own Made of Black spirit and gone above and beyond to fulfil their football dreams and inspire others.


Guinness embodies the Made of Black mind set.  It is an iconic beer that has the darkest liquid, but the brightest flavours.  A beer that has lived in the hearts and minds of millions in Africa and across the world for over 250 years but has always had the authenticity, boldness and vision to do things differently.


Further details of the Guinness Made of Black programme will be announced over the coming weeks. Like the Guinness Facebook for the latest news.