Nairobi, March 15, 2018 – Visa has partnered with KenyaBuzz, local events and lifestyle guide, to host a week-long film extravaganza dubbed the Visa-KenyaBuzz Movie Week. The festival, which runs from March 16thto 23rd, will comprise of eight theme nights at seven cinemas across Nairobi to cater to various audiences.
Visa General Manager for East Africa, Sunny Walia said that the festival aims to instil a movie-going culture amongst Kenyans. “Visa’s partnership with KenyaBuzz is designed to drive traffic into select theatres while enriching the experience for the moviegoers. We, therefore, expect this relationship to further increase uptake and usage of Visa payment solutions,” said Mr Walia.
KenyaBuzz’s founder Alix Grubel said that the weeklong showcase would act as a platform for the enrichment of the local social scene. “We at KenyaBuzz love everything to do with movies, and we would love to see more people getting out to enjoy the big screen. It is our belief that this partnership with Visa will fuel the growth of the industry to the benefit of everyone involved,” said Grubel.
Nation Media Group’s Ag. GCEO Mr Stephen Gitagama said, “Nation Media Group is proud to partner with Visa to launch the Movie Week Festival in all theatres across Nairobi through our ticketing platform, Kenyabuzz. This is a first of its kind in this market. We believe this partnership will go a long way to embed a culture of moviegoing bringing out the spirit of magical entertainment. This week-long film festival will attract over 3000 people who can efficiently buy a ticket through Kenyabuzz and pay via Visa at their convenience. We are delighted with today’s commitment from Visa and we look forward to more such partnerships in the future.”
The movie nights are themed around various movies, targeted at specific population segments. According to the two partners, the moviegoers will stand a chance to win amazing discounts and giveaways (as below), when they pay for their movie tickets using their Visa Card or mVisa at the seven (7) participating theatres.
- Free tickets to the first 20 clients, each day, at all participating theatres when you pay with mVisa.
- Free popcorn when payment is made using Visa card or mVisa.
- Special merchandise when payment is made using mVisa Only.
The moviegoers are advised to look out for more information on the above offers (to be shared via text or email), from their respective banks.
The movie week will be held at select cinemas across Nairobi, and will have eight different theme nights as illustrated below:
|Friday, March 16
|Launch Night- Cosplay||Century Cinemax Garden City|
|Saturday, March 17
|Kids Fun||Century Cinemax Garden City|
|Saturday, March 17
|Tomb Raider||Women’s night||Century Cinemax Junction|
|Monday, March 19||Raid
|Bollywood Quiz Night||Fox Cineplex Sarit|
|Tuesday, March 20||Pacific Rim Uprising||Men’s Night||Anga 20th Century|
|Wednesday, March 21||Game Night||Single mingle||Anga Sky|
|Thursday, March 22||Tomb Raider
|Turn up||Prestige Cinema
|Friday, March 23||Black Panther||Closing Night- early launch||Anga Diamond|