Music streaming service, Songa by Safaricom has announced the appointment of one of
Africa’s top music streaming business experts, Chinasa Udeala, as its new General Manager.
Chinasa Udeala was until he joined Songa, the Regional Director East Africa of Boomplay Music
where he helped expand the streaming business significantly.
He had previously worked as East Africa Head of Business for Spinlet, Head of Business and
Content Strategy Manager (East Africa) for Africori , one of the continent’s largest content
Mr Udeala holds a Bachelor of Arts degree from the University of North London and a Masters Degree
in Strategic Marketing from University of Greenwich –London.
“ I am very passionate about the Kenyan and African music industry. I want to help establish Songa as
the leading platform for Local, African and international music in Kenya and on the continent.
I also want to open the platform up to every local artists so they can upload their music and create an opportunity
for them to earn revenue. ”
The Songa By Safaricomn music streaming service, which was launched in Kenya earlier this year
has been long preparing to ramp up its roll out and speed up expansion into various parts of the country.
” We are planning to launch a new version this month aimed at low end smartphones.
The new version will be twice as fast, use only small amounts of data and we will also resposnd
to consumer demand for a lower priced product. These are very exciting times I am looking forward to“