KCB Bank Kenya has launched the 2019 KCB Road to the Masters, a golf series that has drawn in local professional players.
A qualifying tourney for this year’s KCB Karen Masters, the pro-am competition will be run in five Clubs across the country—Nyali, Sigona, Thika, Nakuru and Royal.
The lender has put aside Kshs. 2 Million as prize money for the local pros—Ksh500,000 for each of the four tournaments they will take part in.
While launching the series at the Karen Country Club on Thursday, KCB Group Director of Marketing and Communications Angela Mwirigi said: “We are redefining golfing in Kenya by increasingly giving more opportunities to amateur and professional golfers across the country. We believe in growing sports talent for local and international competitions. It’s our way of using golf to promote sports tourism and as a result catalyzing Kenya’s economic growth agenda” she said in reference to the KCB Karen Masters which will be held at the Karen Country Club on from June 25-30, 2019.
“We appreciate the confidence the golfing fraternity has on our brand and we certainly see this as a long term partnership with mutual benefits both for the golfers in the region but for the Bank as well in terms of extending its reach across the country,” she said.
The Professional Golfers of Kenya (PGK) which has been tapped by KCB to coordinate the pros for the Road to the Masters said the players will miss out of one of the KCB tournaments as they will be engaged in another national competition.
The Prize money for the pros will be split 60/40 for each leg. The 60% will be prize money for the top 15 finishers and 40% will be set aside as a bonus amount for those who meet the set scores for the different courses, PGK Chairman Charan Thethy said. Each of the 5 Legs will be used as amateur qualification round to play the pro-am event at the KCB Karen Masters where 6 winners will be selected from each leg. This means 30 amateurs stand a chance of participating at the prestigious international golfing event. From each club, the qualifiers will be Men Winner, Lady Winner, Guest Winner, Staff Winner, Junior Winner and a Wild Card winner, KCB said at the launch which was also marked by a Club night sponsorship.
This year, the Bank has enhanced its sports sponsorship, reaffirming its confidence in the power of sports to influence lives positively. It said the sponsorship across disciplines is a strategic avenue to engage with communities and build talent across the East African region. Last month, KCB said it had committed Kshs.75 million towards motorsports for the next three years, making a comeback as title sponsor of the Kenya National Rally Championship (KNRC).