NAIROBI, KENYA – Good news for Kenyan music fans as today Boomplay announce a major deal, set to enrich music lovers on the App with quality music from a host of global stars. Kenyans can now access all the official music of leading global acts like Wale, Cold Play, Wiz Khalifa, Trey Songz, Sia, Missy Elliot, Kranium, Notorius B.I.G, Janelle Monae , Cardi B, Jason Derulo, Bruno Mars and Gucci Mane. This follows Boomplay having signed a direct licensing agreement with Warner Music to bring the record company’s diverse global roster of music to Kenya and Africa as a whole.
The terms of the partnership allow Boomplay to distribute Warner Music’s extensive catalogue of more than one million songs to its community of listeners in ten countries; Kenya, Cameroon, Cote d’Ivoire, Ghana, Nigeria, Rwanda, Senegal, Tanzania, Uganda and Zambia. With this partnership, Kenyans can now discover and enjoy music from their favorite global stars among them.
The deal will provide Warner Music’s artists with direct access and exposure to Boomplay’s millions of users in the region, while bringing Boomplay, the largest music streaming and download service in Africa, one step closer to its goal of bringing all music from around the world to Africa.
Joe He, CEO of Boomplay, says: “Major deals with internationally recognized partners such as Warner Music continue to push us closer to our aim of building the largest and the most reliable online music distribution platform in Africa. We want every music lover in the region to be able to access any song or video, anytime and wherever they are. We are looking forward to a successful partnership and business continuation with WMG in what are truly exciting times for the African Music Industry.”
Speaking on the deal, Martha Huro, Boomplay‘s General Manager in Kenya says: ‘’We are extremely excited about this new partnership and the possibilities it will inevitably offer. We continue to work towards bringing the most enhanced and extensive music catalogue to the Boomplay Users in Kenya and beyond.’’
Alfonso Perez Soto, EVP, Eastern Europe, Middle East and Africa, Warner Music, adds: “We’re happy to partner with Boomplay to bring our amazing artists’ music to millions of listeners across Africa. The streaming service already has tremendous reach across the continent, yet they continue to expand exponentially. It’s an opportunity that can’t be missed for our artists to make a whole new legion of fans.” Adding, “I’d like to thank Warner Music’s Charlie White, Marc Latilla and Reni Adadevoh for their unstinting support in helping pull this deal together and get it over the line.”
In the past year, Boomplay has been on the crest of a wave, announcing landmark deals with global major labels, acquiring millions of new users monthly and releasing an iOS version in December 2018.
With major labels coming on board, Boomplay is now in a strong position to further improve its service offerings and defend its leading position in Africa. Boomplay, which has more than 42 million users as of February 2019, boasts an expansive catalogue consisting of five million songs and thousands of videos from local and international acts.