Kenya Tourism Board Refreshes the Magical Kenya Destination Brand

NAIROBI, WEDNESDAY MAY 15, 2019: The Kenya Tourism Board (KTB) has today announced that it is refreshing the Magical Kenya Destination brand in a move aimed at re-positioning Kenya as a top and diverse destination in the local, regional and global tourism stage.

The brand refresh will involve the incorporation of a new Magical Kenya logo which is geared to spearhead growth of the brand equity enjoyed by Magical Kenya and also raise brand awareness of Kenya as a tourist destination which currently stands at 62% globally according to QRi 2018 research.