Nairobi, Kenya – 28 May 2019 – Visa, official sponsor of the 2019 Total Africa Cup of Nations, is giving children from across the country the opportunity to be a player escort, leading some of the world’s best football players onto the pitch during the 2019 Total Africa Cup of Nations, taking place in Egypt between June and July 2019. The tournament will involve 24 national teams, including the Harambee Stars of Kenya, playing 52 matches in five cities.
Visa is also the exclusive player escort program partner for the 2019 Total Africa Cup of Nations tournament through which more than 1,100 children from around the world will lead out their football heroes onto the football pitches during the tournament.
In order to identify the children from Kenya who will participate in the activity, Visa is running a digital campaign dubbed “Unstoppable Stories” which invites Kenyans to share unique stories highlighting the achievements of children aged between 6 to 10 years. The campaign will run for two weeks starting today 28 May 2019. One week after the call for submissions, a panel of judges will review the entries. The shortlisted participants will be notified, following which the public will be asked to vote for their favorite stories that will be availed on key social media platforms. The top five finalists will be selected to attend the Total AFCON 2019 matches in Egypt.
Victor Ndlovu, Visa’s Country Manager for Kenya, said, “Kenya embodies the spirit of perseverance and determination. Our sponsorship of Total AFCON 2019 gives us an opportunity to provide unique experiences to Kenyans. Through our Unstoppable Stories campaign, we want to identify inspiring stories told from the perspective of our youth, and share them with the world.”
The judging panel consists of men and women who themselves have overcome diverse struggles to rise to places of leadership and prominence not just in sports. They include Jacob “Ghost” Mulee, former coach of Harambee Stars and prolific figure in nurturing sports talent especially among the youth in the country; Felix “Mzee Jalang’o” Odiwour, a comedian, MC and media personality, whose story is one of determination, hard work and perseverance against all odds; and Kambua Manundu, a gospel musician whose story is an inspiration to many.
In addition to the Player Escort Programme, Visa is also launching a wider campaign to allow Visa card users and clients to experience the excitement of Total AFCON 2019. These include opportunities to win tickets to watch live matches at accredited viewing centers in Kenya, premium AFCON merchandise and home viewing packages in collaboration with Hotpoint Kenya. Visa has collaborated with partners to provide 21 Player Escort Programme packages and one hospitality package. Visa cardholders are encouraged to use their cards as follows to qualify for the trip to Cairo:
– Pay for groceries at any Chandarana Foodplus branch
– Swipe and pay for goods and services using Co-operative Bank and Commercial Bank of Africa (CBA) Visa debit or credit card
Visa has a long and proud history of supporting football, having been a sponsor of the FIFA World Cup since 2007. This includes a successful 2018 FIFA World Cup campaign in Russia and ongoing preparations for the upcoming FIFA Women’s World Cup France 2019.
Visa’s partnership with CAF will see Visa sponsor the 2019 Total Africa Cup of Nations tournament in 2019 and 2021. The deal makes Visa the exclusive payment services provider at all venues and the official partner of the player escort program. With CAF, Visa is able to capitalize on football’s popularity throughout the continent, tap into high-growth markets and continue to deliver exclusive benefits to its local communities, clients, partners and fans as they come together to support the best of African football.