Kenya Tea Development Agency (KTDA) on Thursday said that it will promote domestic tea consumption in order to boost farmers’ revenues.
Lerionka Tiampati, Chief Executive Officer of KTDA told journalists in Nairobi that over 95 percent of all tea produced in the country is exported, making the country vulnerable to external shocks.
“We are going to promote local consumption especially among the youths through the introduction of new specialties and flavored tea varieties,” Tiampati said.
According to government data, Kenya is the leading exporter of black teas in the world, accounting for about 23 percent of the global exports.
The tea agency said that the country’s key markets include Pakistan, Egypt, Sudan and Britain.
Kenya is the leading exporter of black teas in the world, accounting for about 23 percent of the global exports
“Most of our export destinations are facing socio-economic problems ranging from currency devaluation to civil unrest,” Tiampati said.
He added that various studies have shown that tea consumption has numerous health benefits as compared to other beverages. He noted that tea is facing great competition from soft drinks, coffee and flavored drinks.
He added that about 90 percent of tea production is from smallholder farmers who maintain the crop on less than one acre of land.