Vivo Energy Kenya, the company that markets and distributes Shell branded fuels and lubricants, has awarded a matatu driver and his conductor a brand new 32-seater matatu valued at Kshs 5.2 million as curtains close on the 10-week Weka Collabo promotional campaign.
The campaign which also saw 15 consumers being awarded with motorbikes valued at Kshs 4.5 million, sought to reward loyal customers and sensitize matatu drivers, conductors and ‘Boda Boda’ riders on Shell fuels and lubricants.
Speaking at the award ceremony, Vivo Energy Kenya Retail Manager Badawi Reda said: ‘The public commuter transport continues to be a key driver of our economic development as it provides service to millions of Kenyans a day. Our role as an enabler is to provide wealth creation, employability and foundation within which a new paradigm can be created in this sector. Weka Collabo was an exciting campaign that enabled us to gain insights on how to propel this sector by driving entrepreneurial spirit among our youth whilst propagating our education agenda on Shell fuels and lubricants usage.”
Mr Badawi disclosed that Vivo Energy continues to gain stature and the success of its growth strategy is embedded in its ability to remain relevant to its customers, every day. He noted that the campaign provided opportunities to the youth to consider ‘Boda Boda’ and matatu business as alternatives source of income.
Speaking at the same event, Vivo Energy Country Marketing and Consumer Care Manager Mark Senteu said: “The future growth of the Kenyan economy will require massive amounts of investments on key sectors like the public transport industry. As such, we are keen in empowering our youth so that they can contribute to the socio-economic development of this great nation.”
Weka Collabo” which loosely translates to ‘Get a partnership” is derived from urban slang that was coined to celebrate the unique relationship and comradery that exists between drivers and conductors in Kenya’s public commuter systems.
Vivo Energy Kenya strives to provide consumer-centric fuel products, evident in its broad range of unrivalled products and services. The oil marketer continues to grow its stature in the energy sector through its continued investment in innovation, as well as expansion programmes to meet the growing demand for its range of Shell products.
Shell is a trusted brand across the continent, a reputation that has been solidified by an evolving product portfolio built on a research-based, consumer-centric approach and cutting-edge technology, offering quality solutions for the modern-day consumer.