Kenya Breweries Limited partners with Friends of Karura for Virtual Race

Kenya Breweries Limited (KBL) has partnered with the Kenya Forest Service (KFS) and the Friends of Karura Community Forest Association (FKF) in launching a virtual race taking place between 9th and 18th October 2020.

This year’s run is a sequel to last year’s which was held to celebrate the Friends of Karura’s 10-year anniversary. The purpose of this year’s event will be to celebrate a Year of Service by the KFS and FKF teams in preserving the Karura Forest and support vulnerable households that have been hit hard by the Corona Virus pandemic.

During the virtual race that has attracted over 300 participants, a phone-based activity tracker will be used to capture participants’ time and activity.

KBL sponsored the event to a tune Ksh500,000 as part of their commitment not only towards environmental conservation but to supporting communities during the pandemic. In April, the brewer partnered with the Kenya Red Cross Society and AMREF Health Africa to distribute 135,000 litres of sanitizer to vulnerable populations and those at risk of exposure to COVID-19.

“At KBL, our sustainability agenda is anchored on aligning our business operations to the expectations and aspirations of the communities in the areas we operate in. Our partnership with the FKF and KFS is a testament of our commitment to empowering people and preserving the environment we operate in. “EABL Group Corporate Relations Director.

The proceeds from the run will be used to create “thank you “gift packages for KFS and FKF teams as a celebration of their service. During the pandemic staff from the two organisations dedicated themselves to ensuring the facility remained open as a haven for peace and mindfulness.

In addition, a fraction of the proceeds will be spent on supporting vulnerable households through Food Banking Kenya whose mission is to reduce food wastage, alleviate hunger and enhance the sustainability of the vulnerable through sourcing and distribution of food while networking with like-minded organizations to enhance self-sustaining income generating activities. Participants will also have the opportunity to make voluntary additional donations upon registration.

“For more than a decade, KFS and FKF have worked together to manage and sustain a world-class, well-conserved, safe and secure Karura Forest Reserve with the help of corporate partners such as the Kenya Breweries Limited. As one of the few open green spaces to which Nairobians could escape during the pandemic, the teams at Karura have done an amazing job in avoiding a single day of closure, despite the disruption to so many other aspects of daily life, “said FKF Operations Manager, Peter Njui.

In the last decade, KBL has been partnering with Nature Kenya, Kenya Forest Service and similar Community Forest Associations all over the country to promote environmental conservation through tree planting activities. So far, KBL has planted and nurtured over 1 million trees in Kenya and has set an ambitious target of planting 10 million trees by 2025.