Kenya Breweries Limited (KBL) through its flagship beer brand Tusker will be an official partner for Team Kenya during the Tokyo 2020 Olympic Games slated for 23rd July to 8th August 2021 in Tokyo, Japan.
This follows the company’s announcement of KSH45 million sponsorship to the team through the National Olympics Committee of Kenya (NOC-K), the body responsible for selection and preparation of the Kenyan Team that will participate in the games.
Speaking during the announcement, KBL Managing Director John Musunga said that the sponsorship is part of the company’s long term commitment to supporting sports in the country.
“Kenya Breweries has been at the vanguard of connecting with Kenyans through sports. Our footprint in different sporting disciplines from athletics, football to golf and rugby dates back decades. We are confident the partnership with Team Kenya is another great opportunity to express our continued support for our sports men and women as they represent us in Tokyo” said Musunga.
He noted that athletics has for a long time been a key factor in bringing Kenyans together, an aspect he says is shared by Tusker as a brand.
“The greatest impact of our athletes has always been that they always bring us together as Kenyans and put us on the global map. It is always a proud moment for every Kenyan every time our athletes take on the world stages, smashing and setting new world records and raising our flag high. Athletics therefore continues to mirror KBL’s goals and objectives making it a natural partnership platform for us because Tusker as we know, has over the years endeavoured to bring people together so that we can each stand tall,” added Musunga.
Speaking during the event, Secretary of Administration in the Ministry of Sport, Ms. Josephine Onunga reiterated the government commitment to continue working with the private sector for sports development in the country.
“I would like to assure you of the Government’s commitment to continue working closely with the private sector to bring sports back to life following the challenges occasioned by the Covid-19 pandemic. We believe that public-private partnerships are key components in our efforts to build a stronger sporting ecosystem in the country from the grassroot to the national levels,” said Ms. Onunga.
She further revealed that the government had vaccinated all Olympic-bound athletes with the first dose, adding that plans are underway to provide the second dose in the lead up to the games. “The teams’ preparations are going on well despite the challenges occasioned by the Covid-19. We have managed to offer vaccines to all athletes heading to Tokyo and we are working closely with the Health Ministry to ensure that they get their second doses in the most appropriate time,” she added.
On his part NOC-K President Paul Tergat thanked KBL for their continued support, noting that the sponsorship will go a long way in ensuring adequate preparation for Team Kenya for the games.
“We are grateful to KBL for their continued support to Team Kenya. It has always been an important partnership to us which we don’t take for granted. This sponsorship speaks to the brand’s continued commitment to the growth and development of athletics and sports in general in the country. We are pleased that KBL has continued to stand by us, even now, under the tough COVID-19 environment. It shows that, indeed, KBL is passionate about sports and the value it brings to the country. This sponsorship will no doubt be very important in preparing the team which will be representing us in the games,” said Tergat.
As part of the partnership, KBL will also be involved in the production of the travelling kit for Team Kenya heading to Tokyo. The company announced plans to engage some of Kenya’s top young designers to design the kit, being part of its efforts to support arts in the country.
KBL has a long history of supporting sports in Kenya as a means of connecting with its consumers. In football, the company owns and sponsors Tusker FC, and has previously been among the main sponsors of the Kenya Premier League. The company also continues to support rugby events in the country through partnerships with Rugby unions and teams.
Recently, the company through its premium spirits brand Johnnie Walker was the Presenting Sponsor during this year’s Magical Kenya Open as well as being the Official Alcoholic Beverage Sponsor for the Kenya Savannah Classic.